Creative Content Lead
Aoife O Neill
contact@aoifeon.com
Hello ✌🏻
“As a creative content lead for multi-million euro companies, I’ve guided marketing projects from brief to publication. I’m passionate about storytelling and persuasive content that inspires action. As a human-centred creator, AI has a limited role in my creative process because the human touch still wins hearts (and search rankings).”
Content Strategy Development
Develop and execute the content strategy to align with business goals, target audience needs, brand voice, and marketing campaigns.
Team Leadership & Collaboration
Lead a team of writers, designers, and media creatives. Provide direction, feedback, and foster collaboration across marketing, design, and product departments.
Creative Concepting
Develop big-picture creative concepts for campaigns, brand storytelling, and content journeys, collaborating to shape and refine them.
Content Creation & Oversight
Produce, edit, and oversee the production of high-quality content; such as blog posts, website copy, email campaigns, product storytelling, scripts, reels, and socials.
Performance Analysis & Optimisation
Track content performance through analytics tools, interpret what’s working (or not), and refine content strategy to boost engagement, SEO, conversion rates, and sales (cha-ching).
Brand Voice & Messaging Guardianship
Ensure consistency in brand tone, messaging, and visual alignment across all content, platforms, and touch-points.