“As a creative content lead for multi-million euro companies, I’ve guided marketing projects from brief to publication. I’m passionate about storytelling and persuasive content that inspires action. As a human-centred creator, AI has a limited role in my creative process because the human touch still wins hearts (and search rankings).”
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My Core Responsibilities as a Creative Content Lead
Content Strategy Development
Develop and execute the content strategy to align with business goals, target audience needs, brand voice, and marketing campaigns.
Team Leadership & Collaboration
Lead a team of writers, designers, and media creatives. Provide direction, feedback, and foster collaboration across marketing, design, and product departments.
Creative Concepting
Develop big-picture creative concepts for campaigns, brand storytelling, and content journeys, collaborating to shape and refine them.
Content Creation & Oversight
Produce, edit, and oversee the production of high-quality content; such as blog posts, website copy, email campaigns, product storytelling, scripts, reels, and socials.
Performance Analysis & Optimisation
Track content performance through analytics tools, interpret what’s working (or not), and refine content strategy to boost engagement, SEO, conversion rates, and sales (cha-ching).
Brand Voice & Messaging Guardianship
Ensure consistency in brand tone, messaging, and visual alignment across all content, platforms, and touch-points.
some of my favourite brands i've worked with
